It’s been an eventful week for . Her new album comes out Friday, April 19, and despite announcing it after winning the , she hasn’t spoken about it much aside from some of her performances and announcing different variants of the album with exclusive bonus tracks.
Taylor Swift has launched a pop-up in Los Angeles for her new album “The Tortured Poets Department” The popstar is partnering with Spotify to create an interactive experience for fans ahead of her new album “The Tortured Poets Department” which comes out April 19. The Spotify Library installation is open to the public and available to view April 16-18 from 10 a.m. to 9 p.m. on 1st and Bow St at the Grove outdoor mall in Los Angeles, California. To read more visit Dailyɫ̳.com or check out the link in our bio. @Taylor Nation @Taylor Swift
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After the was announced in January, and possible guest performances. It timed perfectly with a break in performances for her sold out Eras Tour. Her friends and collaborators , , and were all set to perform. And her planned to attend this year. Surely if she didn’t come out on stage to sing a song, she’d at least go and support her friends?
Sure enough, on Saturday, the “Getaway Car” singer was at , supporting her friend and collaborator’ set at the .
Taylor Swift and Travis Kelce spotted supporting Jack Antonoff during Bleachers performance at Weekend One of Coachella 2024
🔗:
— Carolyn Burt (@CarolynBurt_)
Shortly after, the pair made their way into the crowd to watch I at the . Ice Spice hyped out the crowd by saying “Shout out to Taylor Swift” before the rapper performed “Karma (Remix)” that she’s featured on, as Swift watched the performance among fans, including her former tour mate .
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On Monday, marketing plan for her new album seemed to go pedal to the metal when various fan experiences emerged across the country and on social media. In Chicago, a QR code wall mural was painted using the acronym for her upcoming album, “TTPD,” as well as her favorite number, 13. When scanned it takes fans to a with the message “error 321”. On Apple Music, songs had random capitalized letters to indicate a secret message. And in Los Angeles, a library installation was installed in partnership with Spotify at mall.
so you know how we’ve been saying there’s going to be trial/investigation themes throughout ? the fonts and staggering of words/letters throughout the TTPD promo reminded me of stenographers/court reporters.. aka the person who takes notes during a trial
— taylor (taylor’s version) 🤍 (@taylorcurl1)
Everything that happened today:
A 🧵 1/10
1. Taylor Swift’s insta page became promo with a countdown until the drop. It told us to do to threads, and we crashed the site. “ttpd” sparkles on threads.
— Lexa: Chair of the Chaotic Authors Department 📖✒️ (@BlankSpaceProd)
Swifties just standing on the side of a Chicago street staring at 3 people hand paint a QR code out of TTPDs and 13s. I couldn’t imagine loving another artist thank you Taylor for giving this to us 🤍🤍
— keish 🩷 in her lover era ⭐️🦋 (@missamerikeisha)
THE CHICAGO QR CODE LEADS TO AN UNLISTED YOUTUBE VIDEO MEANING THERE’S PROBABLY MORE QR CODES AND VIDEOS COMING
— shannon 🪶 (@holygroundsound)
Swifties watching paint dry again.. oh we are SO back
— Bobby | POETS ERA 🤍 (@swiftieboston)
Swifties showed up in typically Swiftie fashion, early and prepared, posting updates to social media as the experience was being installed, as early as 5 a.m. TikTok user , with the handle “” appeared to be the first fan to make their way to the Grove. The Swiftie began documenting as the experience was being built to let fans know what they could expect.
Alrighty! Lets see what secrets we can uncover!
Ran into the one and only @Molly !!
Before the sun was out, fans were already lining up to be among the first to experience the pop-up. By 9:30 a.m. the line had already made its way down the block and expanded from Gilmore Lane to 3rd Street.
The line is LONG here in LA! We’re excited for spotify’s !!
Line at the grove!! @Taylor Swift @Taylor Nation
Ive been here since 6am and im number 10 in line. (Check x for line updates) cant wait for everyones first day at the tortured poets department!!!! @Taylor Swift @Taylor nation
@The Grove is preparing for library🪶🤍 @Taylor Swift @Taylor Nation @Spotify
im here at the tortured poets department installation at the grove!!! 🥹🥹🥹 im so so EXCITED!!!now .. we wait!
TTPD LIBRARY INSTALLATION WAITING!
not a huge line yet but we’ll see!!
TTPD pop up at the grove 🫶 @Taylor Swift @Taylor Nation
are you coming to the Grove to see the pop up??
♬ Is It Over Now? (Taylor’s Version) (From The Vault) – Taylor Swift
Wear sunscreen Swifities!!! @Taylor Swift @The Grove
Taylor mania begins!!
— Kris Mayle (@kaymay1990)
Fans took to social media to share that the pop up seems to be filled with possible clues and Easter eggs for Swifties to decode ahead of her 11th studio album.
Birds? Gold cages? A calendar? Number two?? Tayloooor what that means!! @Taylor Swift @Taylor Nation
Notably, this is the first album from Swift where she has not released a single ahead of the album, making fans even more eager to experience the pop-up for crumbs of information.
how cool is this?? the Spotify TTPD library installation at The Grove in Los Angeles 📚 📖 New lyrics are revealed!! ✍ @Taylor Swift
someone said this is giving morgue and pointed out it could be 'I hereby conduct this post-mortem autopsy', that's because she's doing an examination of everything that died within the relationship! last song released was you're losing me (I can't find a pulse) OMG
— sara𓆚 eras ‘24 (@mirrorswifft)
they asked us what songs were most excited to hear😊🤍
— yising🤍 (@yisingkao)
the bookshelves!! this is amazing😊🤍
— yising🤍 (@yisingkao)
all's fair in love and poetry🤍 first day as a tortured poets department intern was a success!!😊🫶🏼
— yising🤍 (@yisingkao)
the 2pm clock will haunt me forever
— yising🤍 (@yisingkao)
what does the tambourine mean👀
— yising🤍 (@yisingkao)
this was the only notebook i saw on the shelf!! 👀🤍
— yising🤍 (@yisingkao)
the tortured poets department bookmark they gave us is so cute🥹🤍 book girly swifties are THRIVING!!!
— yising🤍 (@yisingkao)
I AM HERE!!!!!!!! Here’s the video of the popup in the grove LA for THE TORTURED POETS DEPARTMENT INSTALATION!!!!!!!!!! You get a free photo, a bookmark, and a lifetime worth of memories. Also big love to @Coco Mocoe and @Chris Olsen 🥹🥹🥹😭🫶🏽🫶🏽🫶🏽 ily to @Taylor Swift @Spotify
can anyone read what the top of the typewriter says
— yising🤍 (@yisingkao)
This is Diana of Ephesus, she is the goddess of childbirth and fertility and the goddess of the moon.
The original statue of Diana crumbled while waiting to be shipped to London in the 6th century due to years of neglect, succumbing to the passage of time and the elements.
— alu (@vigilantesht)
SHE KNOWS ME SO WELL! YOU GET A BOOK MARK OF THE TRACKLIST!!!!
— FD✨🍉 (@francisdominiic)
I THINK I FOUND THE PUZZLE?!?!!! it’s called the bgraamiens line puzzle and it’s known for being very difficult to solve!!!
— ariana ♫ 🤍 (@japrilss)
try explaining the significance of this to a normal person
— liz 🫶 (@AstoundingSwift)
Taylor Swift made a reference to her 6-year relationship using 72 mailboxes at “The Tortured Poets Department” library.
72 months equate to 6 years.
— Taylor Swift Charts (@chartstswift)
DECEMBER 13 WAS NOT A FRIDAY WHEN SHE WAS BORN I REPEAT DECEMBER 13 WAS NOT A FRIDAY IN 1989
— peyton is a tortured poet ☀️ (@sstolenstares)
Ive never been more convinced that she’s releasing Debut TV on her birthday this year
— Raghav • NYC | Dress stan 🖤 Swiftball Staff 🥰 (@RaghavsRep)
Puzzle pieces in jars, bird cages with dried lavender, a perpetual calendar set to Friday, December 13, books open with possible lyrics that change throughout the day such as “Even statues crumble, if they’re made to wait,” and a letter from Swift, or “The Chairman of the Tortured Poets Department,” as it’s signed.
“And so I enter into evidence
My tarnished coat of arms
My muses, acquired like bruises
My talismans and charms
The tick,
tick,
tick
Of love bombs
My veins of pitch black ink
All’s fair in love and poetry
Sincerely,
The Chairman
Of the Tortured Poets Department”
Note: There appears to be a typo in the above lyrics. “Talimans” should be spelled “talismans,” however with Swift’s background of leaving clues we’ve opted to leave the lyrics as is.
“EVEN STATUES CRUMBLE IF THEYRE MADE TO WAIT” PH MY GOD
— rohan 💜🪶 (@rohandbatc)
The tick,
tick,
tick
of love bombs— Cecilia 🤍 (@ceciliaychen16)
On the second day of the limited time experience, the line had again made its way to 3rd St. by 9:30 a.m.
The Spotify Library installation is open to the public and available to view April 16-18 from 10 a.m. to 9 p.m. on 1st and Bow St at the Grove outdoor mall in Los Angeles, California.
