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Taylor Swift launches pop-up in Los Angeles for new album ‘The Tortured Poets Department’

The popstar is partnering with Spotify to create an interactive experience for fans ahead of her new album “The Tortured Poets Department” which comes out April 19.

Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)
Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)
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It’s been an eventful week for . Her new album comes out Friday, April 19, and despite announcing it after winning the , she hasn’t spoken about it much aside from some of her performances and announcing different variants of the album with exclusive bonus tracks.

Taylor Swift has launched a pop-up in Los Angeles for her new album “The Tortured Poets Department” The popstar is partnering with Spotify to create an interactive experience for fans ahead of her new album “The Tortured Poets Department” which comes out April 19. The Spotify Library installation is open to the public and available to view April 16-18 from 10 a.m. to 9 p.m. on 1st and Bow St at the Grove outdoor mall in Los Angeles, California. To read more visit Dailyɫ̳.com or check out the link in our bio. @Taylor Nation @Taylor Swift

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After the was announced in January, and possible guest performances. It timed perfectly with a break in performances for her sold out Eras Tour. Her friends and collaborators , , and were all set to perform. And her planned to attend this year. Surely if she didn’t come out on stage to sing a song, she’d at least go and support her friends?

Sure enough, on Saturday, the “Getaway Car” singer was at , supporting her friend and collaborator’ set at the .

Shortly after, the pair made their way into the crowd to watch I at the . Ice Spice hyped out the crowd by saying “Shout out to Taylor Swift” before the rapper performed “Karma (Remix)” that she’s featured on, as Swift watched the performance among fans, including her former tour mate .

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On Monday, marketing plan for her new album seemed to go pedal to the metal when various fan experiences emerged across the country and on social media. In Chicago, a QR code wall mural was painted using the acronym for her upcoming album, “TTPD,” as well as her favorite number, 13.  When scanned it takes fans to a with the message “error 321”. On Apple Music, songs had random capitalized letters to indicate a secret message. And in Los Angeles, a library installation was installed in partnership with Spotify at mall.

 

Swifties showed up in typically Swiftie fashion, early and prepared, posting updates to social media as the experience was being installed, as early as 5 a.m. TikTok user , with the handle “” appeared to be the first fan to make their way to the Grove. The Swiftie began documenting as the experience was being built to let fans know what they could expect.

Alrighty! Lets see what secrets we can uncover!

Ran into the one and only @Molly !!

Before the sun was out, fans were already lining up to be among the first to experience the pop-up. By 9:30 a.m. the line had already made its way down the block and expanded from Gilmore Lane to 3rd Street.

The line is LONG here in LA! We’re excited for spotify’s !!

Line at the grove!! @Taylor Swift @Taylor Nation

Ive been here since 6am and im number 10 in line. (Check x for line updates) cant wait for everyones first day at the tortured poets department!!!! @Taylor Swift @Taylor nation

♬ Enchanted (Taylor’s Version) – Taylor Swift

@The Grove is preparing for library🪶🤍 @Taylor Swift @Taylor Nation @Spotify

im here at the tortured poets department installation at the grove!!! 🥹🥹🥹 im so so EXCITED!!!now .. we wait!

TTPD LIBRARY INSTALLATION WAITING!

♬ Style (Taylor’s Version) – Taylor Swift

not a huge line yet but we’ll see!!

♬ New Romantics (Taylor’s Version) – Taylor Swift

TTPD pop up at the grove 🫶 @Taylor Swift @Taylor Nation

are you coming to the Grove to see the pop up??

♬ Is It Over Now? (Taylor’s Version) (From The Vault) – Taylor Swift

Wear sunscreen Swifities!!! @Taylor Swift @The Grove

 

Fans took to social media to share that the pop up seems to be filled with possible clues and Easter eggs for Swifties to decode ahead of her 11th studio album.

Birds? Gold cages? A calendar? Number two?? Tayloooor what that means!! @Taylor Swift @Taylor Nation

♬ Style (Taylor’s Version) – Taylor Swift

Notably, this is the first album from Swift where she has not released a single ahead of the album, making fans even more eager to experience the pop-up for crumbs of information.

how cool is this?? the Spotify TTPD library installation at The Grove in Los Angeles 📚 📖 New lyrics are revealed!! ✍ @Taylor Swift

I AM HERE!!!!!!!! Here’s the video of the popup in the grove LA for THE TORTURED POETS DEPARTMENT INSTALATION!!!!!!!!!! You get a free photo, a bookmark, and a lifetime worth of memories. Also big love to @Coco Mocoe and @Chris Olsen 🥹🥹🥹😭🫶🏽🫶🏽🫶🏽 ily to @Taylor Swift @Spotify

Puzzle pieces in jars, bird cages with dried lavender, a perpetual calendar set to Friday, December 13, books open with possible lyrics that change throughout the day such as “Even statues crumble, if they’re made to wait,” and a letter from Swift, or “The Chairman of the Tortured Poets Department,” as it’s signed.

“And so I enter into evidence

My tarnished coat of arms

My muses, acquired like bruises

My talismans and charms

The tick,

tick,

tick

Of love bombs

My veins of pitch black ink

All’s fair in love and poetry

Sincerely,

The Chairman

Of the Tortured Poets Department”

Note: There appears to be a typo in the above lyrics. “Talimans” should be spelled “talismans,” however with Swift’s background of leaving clues we’ve opted to leave the lyrics as is.

On the second day of the limited time experience, the line had again made its way to 3rd St. by 9:30 a.m.

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Emily Evans shows the bag of friendship bracelets she brought...

    Emily Evans shows the bag of friendship bracelets she brought to trade with fellow fans. Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

  • Ahead of the release of Taylor Swift’s 11th album, the...

    Ahead of the release of Taylor Swift’s 11th album, the Grammy winner has launched “The Tortured Poets Department” Spotify Library Installation at the Grove in Los Angeles, California. The experience is available from Tuesday, April 16 until Thursday, April 18, 2024 from 10 a.m. to 9 p.m. daily. Fans lined up bright and early for the second day of the experience on Wednesday, April 17, 2024. (Carolyn Burt, SCNG)

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The Spotify Library installation is open to the public and available to view April 16-18 from 10 a.m. to 9 p.m. on 1st and Bow St at the Grove outdoor mall in Los Angeles, California.

Bookmark attendees receive from The Tortured Poets Department Spotify Library Installation at the Grove. (Carolyn Burt, SCNG)
Bookmark attendees receive from The Tortured Poets Department Spotify Library Installation at the Grove. (Carolyn Burt, SCNG)

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